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Sleep with hands

Vua Nem has showrooms about the size of a futsal stadium that you can lie on each bed to test the mattress. But what's the point if people are still used to testing mattress with just their hands at traditional stores? So we ask them a question they can't ignore.
Role
Concept, and hanging myself
Unexpected
I printed this out in large and gave to Vua
Nem's manager, it might still be in his room
(This campaign was executed in Vietnamese and translated to English)

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