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Just cook it

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Knorr has been a familiar companion in Vietnamese kitchens for 20 years. But now, they want to shake things up and get moms to add a surprising, healthy twist into their familiar dish with Knorr. 

 

So we decided to drop a major twist: turning the country’s most beloved folk singer into a rapper! An audacious move to inspire moms to break free from routine and experiment with healthy ingredients, knowing Knorr will make it tastes irresistibly. 

     Role

     Concept, Copywriting

     Unexpected

     A folk singer rap first time in her life

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