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Just cook it
Knorr has been a familiar companion in Vietnamese kitchens for 20 years. But now, they want to shake things up and get moms to add a surprising, healthy twist into their familiar dish with Knorr.
So we decided to drop a major twist: turning the country’s most beloved folk singer into a rapper! An audacious move to inspire moms to break free from routine and experiment with healthy ingredients, knowing Knorr will make it tastes irresistibly.
Role
Concept, Copywriting
Unexpected
A folk singer rap first time in her life
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