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Put a helmet on like 'ô'

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Putting a helmet on could save a thousand children from road deaths every year in Vietnam.

While parents leave their children’s heads unprotected, there’s something they always put a helmet on: letter ‘ô'. In Vietnamese alphabets, to remind children of the difference between letter 'o' and 'ô', the circumflex ‘^’ is visualized as a helmet. A lesson every Vietnamese remembers: ‘o' doesn't put on a helmet. ô' always puts on a helmet. Google Font draws on this insight to highlight another important lesson to every Vietnamese family.


     Concept, Copywriting


     D&AD New Blood Black, Yellow, White Pencils

     (We'll stay humble and hungry to try making

      industrial works of same level for Việt Nam)

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