After 27 years serving the original recipe, KFC is losing relevant to young Vietnamese GenZ, of whom KFC was an inseparable part of their carefree childhood.

 

To relive the KFC childhood love, we hacked the world’s (probably) most famous face icon: Colonel Sander’s, and swap it with customers’ childhood faces on chicken buckets. Showing every KFC is a tasty bite away from adulting, thus remind Vietnamese of their once favorite chickens.