P/S wanted to launch a game to teach kids brushing - not the most exciting game, is it? ​ But there's another "PS" that every Vietnamese kid and father would go crazy for - PS PlayStation!​​ With the same name, same brand color as P/S Unilever Brand.

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So we hijacked the world's biggest game icon to launch the brushing game: introduce the P/S Play Box. The box went crazy on internet with all memes and unboxing videos emerge, creating a great hype for the game.